P.E Nation x Kayla Itsines Collection, Drop Two - The Sydney Launch Event
P.E NATION X KAYLA ITSINES COLLECTION
DROP TWO | SYDNEY LAUNCH EVENT
On Monday February 6, the day before the official launch of P.E NATION x KAYLA ITSINES DROP TWO, an intimate morningtime event was held at the P.E Nation Flagship Store in Sydney. Located on George Street in the exclusive Galeries shopping precinct, the invitation-only activation was opened to 16 competition winners and VIP customers.
Led by the P.E Nation team and hosted by P.E Nation Co-Founder and Creative Director Pip Edwards, the morning event began with a high-intensity cardio Pilates workout. Sydney clinical nutritionist and Pilates Instructor Sarah Cooper of Scoop It Up led the early morning workout, which took place in the centre of the P.E Nation flagship store.
A dynamic space with moving rails and custom light fixtures and artwork by Trish Campbell on display, the flagship store is purpose built as a gallery-like space to accommodate events and exhibits just like this one. "The store is about giving customers the ability to touch and feel the brand and its energy," explain Co-Founders Pip Edwards and Claire Tregoning. "The store can also shape-shift, so we can change it from a retail space to a yoga studio or an art gallery. You have to see it."
P.E Nation x Kayla Itsines Collection Preview
Following the workout, guests were invited to enjoy refreshments at the WelleCo smoothie bar, with nutrient-dense drinks served to help rehydrate and refuel attendees. A complimentary gift voucher was shared with guests to enjoy spending in-store, alongside the opportunity to enjoy an exclusive preview of the new P.E Nation x Kayla Itsines Collection Drop Two - 24 hours prior to its official launch.
A bespoke seven-piece capsule designed in collaboration with the Adelaide-born fitness guru, the collection is a limited edition capsule of seven of Kayla's favourite P.E Nation styles. A blend of studio-based performancewear, sustainable activewear and key P.E Nation streetwear essentials - including an oversized hoodie and organic cotton tee, running shorts, sports crop, bomber jacket and Pilates leggings - the P.E Nation x Kayla Itsines collection is designed as a fully functional capsule to take you from lunges to lunch and beyond.
The Ultimate Studio to Street Wardrobe
The collection blends key workout clothes - think sculpting leggings and high-impact sports bras - with key 90s inspired streetwear pieces to take you from the workout studio on to the working day, weekend, and everywhere else you need to go. Inspired by Kayla, the capsule collection was designed around functional fitness for EVERY part of your day. For all the ways you love to SWEAT.
"Pip and Claire have created an activewear brand that is fashion-forward but doesn't compromise on performance which is so important to me as a trainer," Kayla shares. "I also love that I can wear P.E Nation all day, whether I’m working out, taking my daughter to daycare or grabbing dinner with friends - there is so much versatility in each collection which is perfect for the busy active woman like myself."
"My absolute must-have item in the collection was one of P.E Nation’s archived bomber jackets. P.E Nation came out with an incredible orange bomber jacket back in 2018 and I loved it so much (I actually still wear it). I remember I was in New York travelling for work and a lady stopped me on the street to ask me where I got my jacket from. I honestly have never had so many compliments on a piece of clothing before as much as I did with that jacket.
"So when I was chatting with Pip and Claire early on in the collaboration I said we HAVE to bring this jacket back! I’m so excited for people to get their hands on it - the bomber will be available in a different colour way as part of the second drop of the collection."
The Gifting Suite
Following an exclusive shopping experience, with styling tips from Pip and early access to the P.E Nation x Kayla Itsines Collection, guests were treated to bespoke gift bags tailored to the event. A complete self-care pack to take home and enjoy, each gift bag contained premium products - with elegant stationery and journals from Axel & Ash, bathroom essentials from Femmé Organic, skincare from Aceology Beauty and Face Halo, haircare from KMS Hair and limited edition ceramic reusable cups from Vittoria Coffee.
For exclusive offers, first access to collections, promotional events and more, make sure you sign up to the P.E Nation newsletter and Join The Nation so you're always first in line, first to know.