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ABOUT US

OUR STORY

P.E NATION was concepted in Sydney, Australia by Pip Edwards and Claire Greaves. P.E NATION is for ALL Day, EVERY day, for EVERY body. JOIN THE NATION, to FEEL included in the P.E mission, to shape the way you live; to FEEL that warm welcome, to ride the journey with the brand, and never look back. Where people can be fit, strong, bold, individual, fun and independent yet supported, and part of a movement of like-minded people doing life, just like you.

Since its launch in March 2016, the brands’ street-meets-sportswear offering has expanded to include extremely technical active wear, nostalgic 90’s streetwear, performance snow gear, menswear, accessories, fashion denim and now, a basics range. Always in constant motion, and moving at lightning speed, 2019, sees the expansion of the product categories, exclusive capsules, many global initiatives and like-minded brand collaborations for P.E NATION.

P.E NATION was born from a universal need for multi-faceted active wear, given the global shift towards juggling a fast pace life. The lifestyle trend of people wearing active wear all day, showcased an actual gap in the market, highlighting the need for fashion-active wear: active wear, that is design-driven and led by relevant global fashion trends, with curated seasonal colours, and considered silhouettes, styled and outfitted in a fashionable way, yet working with key performance fabrications and technical properties attributed to sportswear. Couple this, with a distinct and signature aesthetic, that is highly recognisable and un-wavering, and a clear vision and voice for the brand, this has been the very basis of building and creating one of the most coveted and adaptable active wear labels, that is disrupting the global athleisure market, taking on the international scene with verve.

The P.E NATION philosophy is centred around quality design and construction, whilst offering fashion forward, comfortable and fashionable pieces, specifically designed to take you from the studio to street. The brand reflects a sense of strength in unity and community, encouraging people to find their passion and flair and celebrate an active way of life. P.E NATION. Active-streetwear for urban life, lived at fast-pace. Designed to perform, all day, every day.

CREATIVE DIRECTOR

PIP EDWARDS

After Co-Founding P.E Nation with Claire Greaves in 2016, Pip Edwards has taken her creative prowess and brand building expertise, coupling it with intuitive business acumen to spearhead the brand’s trajectory as sole Creative Director from 2024. From her earlier beginnings completing a Bachelor of Commerce & Law degree then embarking on a corporate career path with PwC, Edwards was inevitably propelled into the realm of fashion.

Stemming back to earlier days at the likes of Sass & Bide and Ksubi, the Australian fashion authority carved a formidable path as a business leader and the driving force behind Australian lifestyle brand, P.E Nation, rapidly cementing her reputation as one of Australia’s most revered fashion designers.    

Edwards not only oversees but permeates every facet of the brand and its designs. Her ability to seamlessly blend finely honed commercial insight with creative, styling and design application inspired by global culture, has played a pivotal role in every milestone, award, and accolade attained by P.E Nation as the label has seamlessly transformed from start-up into an established international player. P.E Nation is currently stocked in 95 retail locations worldwide.