Why did you decide to start Vida Glow?Â
Vida Glow was founded on my passion for the transformative effects ingestible beauty had on my hair in particular after experiencing hair loss. I came across collagen supplements overseas, after I had tried every product on the market. And I only saw tangible results from daily marine collagen supplementation. I invested into the research to understand the scientific evidence behind the results I saw and the clinical data was very evident. I knew I had to share it! Â
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Can you share some of your proudest moments or happiest achievements since launching in 2014? Â
Between running a business and having four children – there are plenty to choose from. But recently I’ve been reflecting on how proud I am that Vida Glow has grown into the global brand it is today. I feel incredible pride in what we have achieved as a team when I see Vida Glow lining the shelves of some of the biggest beauty retail destinations in the world, like Sephora, Selfridges in the UK and Neiman Marcus in the US. Â
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 What was the inspiration for the new Women’s Health range? Â
Female health is a huge passion of mine and a direction I always wanted to take Vida Glow in. Female health is under-researched, and women are underserved when it comes to health products that are formulated exclusively for their bodies. It’s our mission to change that. Â
Our research led us to the top health concerns affecting women - gut health, preconception and pregnancy health, stress, and general immunity and wellbeing - and we created scientific formulations based on the specific requirements of the female body. With our health supplements and vitamins, women can be confident that they are taking no more or no less than their bodies need.  Â
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Read our interview with Fluidform Pilates founded Kirsten King
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