The athleisure market has evolved over the years since the term was first introduced in the late 1970s. At first, athleisure related to clothing that shared a similar look and feel to athletic clothing, but was worn for more casual activities. Now, it’s more about comfortable clothes that can be worn for a variety of occasions and activities, both day and night.
Textile innovations had a big part to play in the rise of athleisure as we know it today. Over the course of the 20th century, synthetic fabrics like polyester and elastics were developed and popularised. No longer did you have to work all day in stifling cotton. Instead, your clothes could breathe and move with you. And everyone benefited, not just athletes.
So, what can you expect from the athleisure trend moving forward? InStyle says it's becoming less of a trend, and more of an everyday wear, as work and social environments continue to evolve. Are you ready to join the athleisure lifestyle? P.E Nation is ready to show you how.