PIP EDWARDS AND JUSTICE MAXIMUS SINGLE
CO-FOUNDER & CREATIVE DIRECTOR
YEAR 8 STUDENT
Now more than ever our message of unity and inclusiveness is so important. Our UNISEX range is inspired by our P.E Nation community. We looked around and things have changed. The rules are blurred forever.
This campaign is about inclusion, unity and community. It is about uniting men and women and all sports by a common thread. How do you feel wearing the new P.E Nation UNISEX range and what does that mean to you? This campaign is so close to my heart and super special as it included my son. He has always worn P.E Nation as we are the same size, and is all about being comfortable and now he can actually wear what he wants to wear, as it accommodates him and his own style. Justice has been through the whole journey and evolution of P.E Nation, so it’s very poignant that he is included in this business milestone. To be able to show that P.E Nation now caters not only for men in this unisex offering, but to also show that it also for all ages is everything, to show that Justice actually wears it, is just so special and so authentic. To see Justice, himself, come to life on the shoot and really own his own attitude by making P.E Nation his second skin, in his own way, is a powerful stance!!! Having Justice stand by my side, as he always does is a really memorable moment, but to also show him standing on his own two feet, wearing the clothes loud and proud, his way, is even more special to not just me, but for P.E Nation and the message that it sends to our community. I can proudly say that P.E NATION is for all men and women of all ages, of all races, across all sports.
You are so accomplished within your field. What is your go to in order to keep motivated? Movement and being active is the basis of motivation.
To keep the blood flowing and creative juices alive, I need to move my body. When I feel in my body and strong in my body, my motivation is at its peak.
Who inspires you to be the best version of yourself?
My son inspires me daily. Without him knowing, he is my main driver to succeed, to live a happy healthy life and to want to do more and leave an impactful legacy behind. I want him to be proud of his Mumma and set a good example for him to follow suit.
Movement is so important for the body and mind. How do you integrate this into your day to day life?
My Pilates classes are a non-negotiable each week. It provides me with a consistent routine and a core stability that is needed to feel strong in body and mind, and I see and feel results.
We have all had to adapt to a new norm. How have you found this transition and how you approach the new way of life?
The new norm of being comfortable and wearing active wear and leisure wear every day isn’t new for me. It’s always been my way of life!!! But being conscious of new working situations and being on top of personal wellness is now at the forefront of everything I do every day. Life has changed dramatically for me personally with less travel, home schooling and being more business focused, with a more consistency routine at home, has is actually been for the better. It’s awesome to get the time and space to re-prioritise and really engage with life as it is, understanding what’s going on, and highlighting what’s really important.
Who is the UNI-form wearer, and are you hopeful this collection will introduce new customers to P.E. Nation?
As depicted in the campaign, it's more men, women, young and old. It really is for everyone. It’s the new UNI-form that the globe is now accustomed to. Luxe hoodies, sweatshirts and leisure wear everyone can feel good in. We welcome teens, we welcome men, we welcome all who want to be comfortable yet fashionable, and who support sustainable pursuits….