With sustainability sitting at the hearts of both brands, incorporating P.E Nation’s premium recycled and regenerated sustainable activewear alongside its 100% organic cotton loungewear was essential to the P.E Nation x KAAIAA collaboration.
“We’ve been on a sustainability journey since we started P.E Nation,” says P.E Nation co-founder Claire Tregoning. “Sustainability is a moving target - always evolving and growing - and we’re getting better everyday. The P.E Nation x KAAIAA collaboration has a very high sustainability percentage, however being better for people and planet isn’t just about our product - we look at our people, our supply chain, our charity partnerships, our community.”
“We’re pretty proud because it’s a big feat to move a business in this way especially when it’s global and there are a lot of factors that can be obstacles in that journey,” adds Pip, “but we can say that we’re working on and getting closer to the starting part of our B Corp journey. And B Corp isn’t the end game - that’s the start. We’re setting that benchmark for ourselves to then continue to evolve and improve at sustainability from there.
“This brand was born out of lifestyle, it was born out of being inspired by the coast and the land, and how we live and move in it, and if we don’t respect it, then what are we even doing?”
SHOP THE SUSTAINABILITY EDIT
|| S P E C I A L O F F E R ||
To celebrate the launch of the P.E Nation x KAAIAA collection and the first in-store activation, you can enjoy this special offer. Spend $100 or more at the P.E Nation Flagship Store, 500 George Street Sydney, on the collection, and get a three-month subscription to the KAAIAA Online Studio for FREE. The offer is valid until August 19, 2022.
SHOP NEW ARRIVALS