P.E Nation is looking for an experienced eCommerce & CRM Executive to join our team. This is a great opportunity for a candidate that is drawn to joining a best-in-class, innovative brand, and interested in accelerating their learning and experience by working with leaders in the Digital space. 

Description of Responsibilities 

eCommerce 

• Work closely with the Global Head of Digital to build out global website(s) capabilities, strategies, and Ecommerce innovation. 
• Drive the day-to-day operations of Digital Marketing to ensure that how our brand shows up across all channels is consistent and inspiring, with a focus on new visitors and new customer acquisition 
• Ownership of all product enrichment for weekly product launches, including product descriptions, care instructions and metadata. 
• Coordinate and execute website promotions, GTM events and website campaigns. 
• Work with the Global Head of Digital to ensure online visual merchandising is in-line with business goals and strategy for the week. 
• Own the on-site global merchandising strategy across both ANZ & INTL websites. 
• Work with the Global Head of Digital to project manage and execute all UX/UI & Optimisation & Enhancement related projects. 
• Plan and execute key moments on the content and trading calendar. 
• Coordinate with the graphic design team to ensure the website always has new content on a weekly and quarterly basis to align with collection releases and marketing strategies. 
• Partner with all functional teams within the organisation, including the international eCommerce Trade Manager and International offices. 
• Work with a third-party development agency and assist with testing new functions and features on-site, and validating tickets. 
• Assist with Customer Service feedback, driving actions and callouts on-site to ensure a holistic user journey. 
• Support internal operations teams and strategic partners to grow international markets by localising key elements of the customer journey. 
• Stay at the forefront of feature releases and new technologies in the market. 
• Competitor analysis & research. 

CRM & EDM 

• With the CRM & Trade Manager, own end-to-end execution of email marketing campaigns (EDMs) and flows in Klaviyo, including segmentation, content creation, QA, testing, and deployment. 
• Develop automated lifecycle journeys (welcome, post-purchase, replenishment, win-back, lapsed customer reactivation) to drive customer retention and LTV. 
• Manage customer database segmentation to deliver highly targeted campaigns across EDM and SMS. 
• Partner with the Head of Digital to define and report on CRM KPIs (open rate, CTR, CVR, churn, retention, and revenue attribution). 
• Maintain CRM data hygiene, ensuring compliance with GDPR/CCPA and best practice opt-in management. 
• Plan and execute structured A/B testing across CRM campaigns (subject lines, content, CTAs, offers) to drive continuous improvement. 
• Coordinate CRM campaign schedules with the global Trading & GTM calendars. 
• Partner with Design to ensure all EDMs and SMS campaigns are brand-consistent yet performance-driven. 
• Explore integration opportunities between CRM and paid media channels to maximise audience targeting and retargeting. 
• Support internal operations teams and strategic partners to grow international markets by localising key elements of the customer journey. 
• Stay at the forefront of feature releases and new technologies in the market. 
• Competitor analysis & research. 

Requirements 

• A minimum of 2+ years of Digital Marketing & eCommerce experience, ideally within the fashion industry. 
• Demonstrated and proven Shopify experience: 2–5 years. 
• Google Analytics experience: 2–5 years. 
• Hands-on Klaviyo CRM/EDM campaign management: segmentation, automation, flows, and testing. 
• Experience using heatmapping tools. 
• AP21 and related product data coordination abilities (PIM experience a plus). 
• SearchSpring or related experience. 
• Style Arcade or related merchandising/inventory data tool set experience. 
• Project management experience with a major tool, such as Monday.com or JIRA. 
• Experience managing multiple projects at the same time. 
• Strong understanding of customer lifecycle management and retention strategies. 
• Ability to analyse CRM data and derive actionable insights to improve performance. 
• Impeccable written and verbal communication. 
• Impeccable interpersonal skills and ability to build meaningful relationships. 
• Creative minded and analytically driven. 

Need to Have 

• Shopify eCommerce experience. 
• Prior hands-on EDM management with Klaviyo. 
• CRM journey-building experience (customer lifecycle automation). 

Nice to Have 

• AP21 experience. 
• Proficient with Excel. 
• Copywriting experience. 
• SMS marketing platform experience (Klaviyo SMS, Attentive). 
• Experience integrating CRM with paid media channels. 
• Loyalty program management exposure. 

Please send your Cover Letter & CV to: nadia@hotsprings.com.au