CONTENT CREATOR & COMMUNITY MANAGER

We are looking for a culture-forward, digitally savvy Content Creator & Community Manager to help shape the brand’s visual storytelling, drive community engagement, and support influencer marketing and gifting initiatives. This is a hybrid creative and strategic role – ideal for someone who lives on social, understands influencer culture, and knows how to create high-performing content that connects.

Content Creation & Brand Storytelling

Create and execute engaging, elevated, educational and aspirational content that reflects PE Nation’s brand values, tone and campaign calendar.
Collaborate with the Social Media Manager & Marketing and Communications Manager to concept and capture content across photo, video and copy.
Be comfortable and confident appearing in front of the camera for social content – including TikTok, Instagram Reels and Stories – as a face and voice of the brand.
Leverage emerging trends and tools to ensure content is relevant, elevated and platform-optimised.
Bring key brand moments to life via content: product launches, events, partnerships, activations and community features.
Plan and report on social content performance, drawing insights to guide future creative direction.

Influencer Marketing & Gifting

Support the day-to-day operations of influencer campaigns, including outreach, brief creation and relationship management.
Coordinate the full gifting process: build recipient lists, manage inventory, oversee shipments, and track results.
Develop creative gifting ideas that align with brand goals, campaign themes and key cultural moments.
Track influencer-generated content, ensure alignment with brand guidelines, and gather assets for reuse across channels.
Monitor influencer engagement and gifting ROI, providing reports and recommendations to optimise approach.

Community Engagement & Growth

Act as the digital voice of P.E Nation by engaging with our audience across platforms in real-time.
Nurture a strong brand community by actively responding to DMs, comments, tags and mentions.
Cultivate relationships with fans, customers, instructors, creators and cultural connectors that align with the brand.
Identify community trends and conversation opportunites to keep P.E Nation cultrally relevant and part of the wider dialog.

Selection Criteria

2–3 years experience in content creation, influencer marketing, or social media.
Proficiency with content production tools (e.g. Adobe Suite, CapCut, Canva, Later, Planoly).
A strong visual eye and understanding of digital aesthetics, storytelling and brand tone.
A natural on camera, with confidence appearing in videos and engaging authentically with audiences.
Excellent communication, organisation and time management skills.
A proactive, collaborative mindset and genuine love for digital culture, fashion, fitness and community.

Please email your CV to nadia@hotsprings.com.au